6 Strategies to Save Money, Time (and heartache) for Beauty and Fashion Start-Ups

Written By: Alisha Connors The beauty and fashion industries are cut throat. Working with lifestyle and consumer products start-ups we’ve learned invaluable lessons that can help beauty and fashion start-ups save time, money and hopefully some tough lessons and success in this highly competitive market.   Don’t be Afraid to Rebrand Rebranding a business can…

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Small, Targeted Events (If Done Right), Provide Big Brand Pay Off – Don’t Call Me Ma’am: The Naked Party

By: Cynarah Ellawala Understanding that as a start-up, our client’s budget was limited, our strategy for the launch of their product line in Seattle was purposely intimate and highly targeted. In the past, we have done company launches with over 800 people in attendance. However, the costs implication of an 800-guest party is much higher.…

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4 Tips for Your First Photo Shoot

By: Alanys DeJesus Featured Image photography credit: Jason Deetz Photo shoots sound glamorous and by the time we see final glossy images they are flawlessly gorgeous. However, as I learned recently capturing the latest back-to-school styles, is far from a glamorous assignment. As an Intern I received the opportunity to assist the Creative Director in…

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LCA Monthly Happy Hour

Join us every 3rd Wednesday of every month for a fun and professional happy hour! Meet with amazing communicators, trailblazing professionals and multicultural marketers.                                           Location: Heartwood Provisions,1103 1st & Spring, Seattle, WA 98101   Time: 5:00…

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Messaging: Tell a Story

Written By: Cynarah Ellawala Creating a successful messaging strategy comes down to great storytelling.  It’s about creating a brand story that will not only capture the audiences’ attention, but also resonate with who they are as individuals. To do this, it’s important to be transparent and speak from the core—your brand values. If you have…

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