Research the luxury watch marketplace to determine if there was an opportunity for entry and at what price-point. Once the client chose to move forward, based on research, we were tasked to establish a brand that could make an impact and successfully enter the luxury goods market.
- Media Planning & Buying
- Public Relations
- Video & Audio Production
Achieved in-person meetings with corporate heads in major horology brands. We secured 20 interviews and over 150 media placements on both international and national trade publications.
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